Monday, April 1, 2013

Works: Old Navy Marketing

This direct mail piece was created to educate Old Navy's customer about the 'Rockstar Jean', celebrating the fit and large variety of colors. Rockstar jeans went on to become the largest selling item (SKU) in Gap Inc's history.

 photo 13_MAY_ROCKSTAR_01.jpg
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 photo 13_MAY_ROCKSTAR_04A.jpg
 photo 13_MAY_ROCKSTAR_03A.jpg

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