Monday, April 1, 2013
Managed, executed, and art directed this lovely program from creation to completion. The goal was to creaet a modern and slightly elevated sub-brand that highlighted individuals on the design team and showcase the hero item they designed.
This direct mail piece was created to educate Old Navy's customer about the 'Rockstar Jean', celebrating the fit and large variety of colors. Rockstar jeans went on to become the largest selling item (SKU) in Gap Inc's history.